The easiest way to do this is to optimize your SEO for different languages and countries. To reach the widest possible audience with your website, you can consider people who don't speak the same language as you or who may live abroad.
Multilingual SEO and international SEOhave two main advantages. First of all, your website will be searchable in new markets.
This means that people who speak different languages or who live in different countries will be able to find your site through organic search. Second, it's likely that you'll improve the ranking of your website in those specific regions or in those other languages. If you create subdomains or subdirectories, update the site map and add the versions in all languages. If you use WordPress, I recommend a simple and free tool like Yoast SEO or Google XML Sitemaps, which will do it for you.
We'll be happy to help you create an in-depth multilingual content project, whatever approach you choose to develop your business. Think of international SEO as geographical segmentation, but instead of optimizing your website to attract traffic from your city or state, you're optimizing it for different countries and languages. Next, we explain step by step all the aspects you should consider when creating your multilingual website. If your services are basically the same no matter where the user is and if you're targeting users who speak different languages, you only have to worry about multilingual content.
Just as international SEO can only include one language, multilingual SEO could be limited by geographical borders to a single country; after all, there are countries with more than one official language. We'll explain everything you need to know about multilingual and international SEO, from making sure your visitors see the right website to keeping Google satisfied by avoiding duplicate content. An SEO professional specializing in the language or country will help you with your keyword strategy. It's also worth noting that, if implemented correctly, international SEO should be nearly invisible to users.
From there, constant testing and analysis of the results will help you choose the right direction of multilingual SEO. At first glance, international SEO may seem like a totally foreign concept, but in reality, you might be more familiar with it than you think. However, that doesn't mean you should give up on global expansion; it may be more feasible to focus on domestic SEO first and then expand to foreign markets as your business grows. If you are going to configure your SEO for different languages, be sure to use a human translation and include the necessary information for search engines.