If you use different URLs for different languages, use annotations in hreflang to help Google search results link to the correct language version of a page. The more languages you add to your website, the more people you can reach. Including Spanish gives you access to an audience of about 437 million people, and that's just one example. Italian will allow you to connect with about 63 million users, Korean will allow you to communicate with more than 75 million, etc.
Build attractive websites quickly and on a large scale. The general answer to the question doesn't usually help, because what most people will tell you is that everything depends. While in some cases, adding this to a site can help, there are other cases where doing so can damage rankings. So how do you approach this the right way? A quick Google search or an email to your development team will quickly teach you that adding multiple languages to a website basically means creating duplicate content, since one version of the site will be in the main language, while the others will have the same content but in the new languages you have installed.
At first, this could raise a warning sign. We all know that Google is against duplication of content. As a company and search engine, its goal is to provide better and more personalized results to people. Search results change due to many factors, including demographics.
For example, Canada is an English- and French-speaking country. So, if Google wants to offer the best experience to those in that area, then the sites should be in both languages. In cases like this, where a website is in two languages, Google doesn't see the content as duplicated, disguised, or harmful to SEO, as long as the website is configured correctly. Another thing to keep in mind is that Google has versions of itself in several languages.
This version of the search engine is in German and would present content that would best apply to a person in this region. Google sets the standard and the standard for what's right, so if they can do something like this without big ramifications, then so can we. Once you and your team have decided that adding another language to a website is the best option, the next thing is to configure it in a way that helps GoogleBot (the elegant word for the algorithm that crawls and analyzes all Google search engine sites) to verify that content in another language is viewed correctly. To do this, you'll need to select a URL or domain structure that allows Google to geographically segment your content correctly.
You can read more about how to do that in Google Support here. Next, you need to consider the location of the server. However, in these times when cloud-based delivery is so common, you don't have to worry so much if you're using a cloud-based host or a content delivery network (CDN). This means that one site may rank differently than another in search results from a different country.
This also means that Google sees these sites as independent content and not as duplicate or covert content. In particular, it talks about covering up content, but in a case like this, Google doesn't look bad at sites in multiple languages that use geographical segmentation, as long as what the user and GoogleBot see is the same. Now that you have more than one language for your website, there are a couple more things to consider. Adding an additional language to your site can be a requirement or an option, but both options require a lot of consideration.
For companies that create and manage websites for SMEs, finding a website builder who can manage this function well can make the difference between a restful night's sleep and others in which you're tearing your hair out. Our system makes it easy to add your default language and select additional languages for the sites you create. After choosing the language or languages of the site, our system will automatically create a subdirectory for the URL in each language. As for hosting, all sites created on the Duda platform are hosted on Amazon's web hosting to ensure fast and reliable delivery and uptime.
If you want to talk about using Duda for your company, feel free to schedule a one-on-one meeting with us.
Multilingual SEO
is the practice of offering content optimized for websites in a variety of languages. Multiregional SEO is the practice of creating optimized web content that is specifically tailored to multiple geographical regions. If you are going to configure your SEO for different languages, be sure to use a human translation and include the necessary information for search engines.Multilingual SEO is more than just making sure that your content is available and well-indexed in different languages. If you implement the author throughout a multilingual or multiregional website, you run the risk of positioning your brand in the search space, which may not be related to all the people you're targeting. SEO experts with knowledge of the target market can help you determine the user intent behind certain search queries. However, if you really want to maximize the chances of your website being found by international audiences, you should also think about multilingual SEO (search engine optimization).
So, you'll want to make sure you're reaping the rewards of your efforts, and that can come down to proper SEO. Competitor research can be done manually by consulting your website and social media accounts, or using a tool like Semrush or Ahrefs to understand your SEO and link building efforts. According to most sources, they are among the highest ranking factors in search engines, so getting high-quality links from relevant websites is an essential part of a successful SEO strategy. If you're dedicated to multilingual or multinational SEO, then you're managing a complex website strategy that serves multiple locations and languages, not just one.
TranslatePress, together with its SEO Pack plugin, will help you get the most out of multilingual SEO, ensuring that your translated content is classified in multiple languages. Many people think that the location of the server is an important factor for this multilingual or multiregional search, but the degree to which this is true has changed recently due to the wide adoption of new technologies. Multilingual SEO is the process of optimizing a multilingual website for search engines in different countries. Keyword research is a process of finding the right multilingual SEO keywords and phrases that people use to search for the products and services you offer.
When it comes to multilingual and multi-regional websites, this can become a problem: there are often several versions of the same content for different regions and languages. Next, we'll show you five tips for improving the SEO of your site in multiple languages, so you can take advantage of all the benefits of translating your site. .
